Real Time (Unabridged) Audio Book

Description:

Intuit does it with your personal finances. FedEx does it with your parcels. McKesson does it with your drugs. Just what are they doing? These companies are all offering what you need, whether it be stock quotes, an anniversary present, or a prescription filled, and they're offering it to you quickly. In his provocative book, Regis McKenna, the pioneer of modern marketing, explains how these companies are among those best equipped for the 21st century because they are seizing the opportunity of the real-time world - one in which time and distance collapse, action and response are simultaneous, and customers demand instant gratification...or else they go elsewhere. McKenna explains how to compete and how to manage companies in this world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups, including Silicon Graphics, Apple, Microsoft, and Intel. This exclusive recording marks the first time Real Time is available on audio.

Key Terms: Regis McKenna